Martha Stewart Living — iPad App Experience
Challenge: Transform a print-first editorial brand into an engaging tablet experience.
Role: Led art direction for interactive issues featuring motion, video, animated typography, and immersive storytelling.
Impact: Recognized by Apple as Best of 2012 and awarded SPD Merit App of the Year.
Dash Grilling — iPad App
Challenge: Bring Dash's editorial voice to life on the emerging tablet platform.
Role: Led design and art direction, creating a flexible visual system of typography, textures, motion, and interactive content tailored to each menu theme.
Impact: Created a distinctive digital cooking experience recognized with an SPD App of the Year nomination.
Dash Holiday — iPad App
Challenge: Bring Dash's holiday issue to life on the tablet platform.
Role: Led design and art direction, developing a festive visual system of custom patterns, typography, motion, and interactive storytelling.
Impact: Created a rich digital editorial experience that expanded the Dash brand beyond print.
