Wayfair Grand Opening Event
In anticipation of the very first Wayfair brick-and-mortar store, we launched the Welcome Wagon to generate excitement and connect with the Chicagoland community ahead of opening day. Locals were treated to swag, refreshments, snacks, and prizes — all of which helped build buzz and enthusiasm.
The event was a resounding success, drawing hundreds of eager visitors who lined up around the store for opening weekend. The grand opening itself was a lively spectacle, featuring a DJ, exclusive deals, and more.
Wayfair Retail Design
Leading the design team for the first large scale Wayfair store my focus was producing high-quality branded assets to be deployed across Wayfair’s retail space and experiences. This includes signage, packaging, murals, branded illustrations, marketing, collateral, branded swag and activations.
Wayfair Wallpaper Pattern Design
For this repeatable pattern, I art directed illustrator Julia Emiliani to create a design inspired by classic French toile. The pattern reimagines the Wayfair customer experience through whimsical, Wayfair-coded scenes—including the Wayfair store, an imaginative warehouse, a vibrant town square, and diverse neighborhoods filled with people of all kinds. This custom illustration was produced across various materials, including wallpaper, reusable bags, coffee cups, and more.
